Archive for reality

I STILL want you!

Posted in Actuality, Forensics with tags , , , on September 11, 2008 by yskid

Thinking about Popular Culture, I thought this might be interesting.

There are already parody versions of it, but i just put the original one instead. This commercial is exploiting movies and drama technics like cutback and whatnot, right? We already know that being a soldier is not that cool, and we know what is a modern American war is like from watching  news, YouTube, or movies like Full Metal Jacket, Black Hawk Down, Jarhead or Flags of Our Fathers. In the time that a movie tells us an authentic reality of a war by a drama, the army is making a commercial that is less real by dramatizing it. What’s up with that!? AND, how come it is still an effective commercial? Many think that it’s still cool, right?

I think the army had invested a lot of money on the Army Strong commercials. They understand that (young) people don’t buy into patriotism alone anymore, and so, they started to construct and promote the coolness of the army, which they definitely buy into. Where would our reality lie? Isn’t this movement scary? or comforting?