Archive for fashion

White, Black and Yellow…What a colorful world?

Posted in Fashion Forensics, Forensics, images with tags , , , , , , on November 30, 2008 by yskid

moschinoad

Do you see any problem in these three Moschino ads?

Don’t the nonwhite versions of the ads lacking in diversity compared to the white models? (although the white models also lacks in diversity in the hair colors.)

The White:

  • Only blond but different hair styles
  • Black and hounds-tooth check clothes
  • Pink and yellow tights
  • Yellow gloves
  • A pink-color bag (dog shape)
  • One wearing red shoes
  • one wearing peace-mark tank-top
  • one has darker complexion than others
  • The logo color is pastel green

The Black:

  • The same black Afro hairdos
  • Black, black and white, and dark red clothes
  • Black tights
  • Black and dark red gloves
  • Black and dark red shoes
  • All have the same dark complexion
  • One model is naked and wears only red high heels with smile
  • The logo color is black

The Yellow:

  • The same black short-bobbed hair
  • Yellow clothes
  • White tights
  • A gold glove visible
  • A silver bag
  • All have the same light complexion
  • The logo color is black

While the white models version has contrasting color varieties in their clothes, the others have very limited color contrasts. What is this message? Why does a black model has to be naked? and with a smile??? Why Asian models have to wear yellow? (because they have “yellow” skins!?) What are the connotations of these ads? There are so much to say about the stereotypes of each race/ethnicity that the ads are employing and taking benefit from them. In addition, this campaign lacks in representations of other race/ethnicity, right? This is one aspect of the fashion advertisement right now.

Mission:
Level: Hard

  • Find fashion ads featuring models as necessary as possible, and construct a mosaic or spectrum image of American fashion advertisement. Then, explain your criteria of your work. You should be posting your finished work with your commentary to this blog under “Fashion Forensics.”
  • The proportion of each race/ethnicity should represent the finding of all of your ads. Therefore, you should not be looking for what you want to see but what you can find from the large pool of the fashion ads.
  • You should be deconstructing the images and reorganizing them by paying particular attention to race/ethnicity. Therefore, you should be thinking about conventional and unconventional images of each race/ethnicity when you deal with each ad.
  • Be creative about how you construct your work. You should look at the models’ appearance and features, but you should also look at clothes, makeup, color usage, accessories, and etc., and think about what they mean and symbolize.

Re: Where’s the diversity People

Posted in Actuality, Fashion Forensics, Forensics, images, Plastic, Sampling, ULTIMATE with tags , , , , , on November 30, 2008 by knocknak

*Mission Completed* Bigdickdaddy’s mission: to find 5 magazine covers that has models other than white.*

Bigdickdaddy posted a thread, “Where’s the diversity People” questioning why there was no diversity when it came to magazine covers. Then people quickly took action and replied to him saying that there is diversity in fashion magazine covers. This is true and false according to my PoliSci Professor.

Hear me out.

Bigdickdaddy questioned “It seems models in Fashion Magizines have to be White, is this true?”

Apprarently yes. Let’s take a look at one of our Super Models, Tyra Banks.

Is Tyra banks really black? Or really white? Hmmm?

Is Tyra banks really black? Or actually white?

 

I took a political science class last semester and at one class, the professor (who was African-American himself) showed us a video about Africans talking about beauty. At one point, the blacks were saying how they were ugly compared to the whites and how they felt that they were inferior to the other races.

I got mad and said to the teacher, that is so untrue! America is so diverse! We have so many beautiful African-Americans in America!

The professor then said “Ah, there’s the problem”. And I got confused.

He asked me to name some “beautiful” African-Americans in America, and so I said Tyra Banks.

He asked me to name another and I said Naomi Cambell.

Naomi is white?

Naomi is white?

 

He stated that the very reason why they were depicted as beautiful, and the very reason why they were able to embrace the fashion world was due to their ability to camouflage and become white in the society. Whether it was acting more like a white person, or dressing like one, changing who they originally were, their root, made them become “beautiful” in America. Being Plastic?

As many people have commented on BigDickDaddy’s thread, yes there is diversity when it comes to fashion magazines but are they all really diverse? That was the question that my professor asked me that I could not seem to find an answer. Tyra banks and Naomi Cambell had to become Americanized in order to be beautiful and be accepted by the fashion world.

Is this true? I remember watching a interview where Tyra Banks told about hardships she has faced as a African-American Model, and she stated how at one point she had to change her ways in order to get hired.

Think about the pagents, modeling, videos, cinema, fashion, and more. Who started it?

Every magazine I saw with different ethnicity had at least some sort of white fonts on it.

Worse, Darker skinned models seemed to have more white colors around them.

Coincidence?

 

:nak

Black Enterprise... white all over

Black Enterprise... white all over

Even if you can’t see it…

Posted in Forensics, images with tags , , , on November 29, 2008 by yskid

This is DIESEL’s ad.

dieselss08menspreview

Isn’t it rare to see a handicapped person on an ad?

Does it bringing diversity to the choice of people used in ads? Or, it’s just exploiting such people’s image to sell their products? Some say that being visible is better than being invisible to your world. It might be hard to critique if you think about pros and cons…

Well, do you know other ads that use the handicapped? that might change the perspective of looking at ads.

The price of being COOL?

Posted in Forensics with tags , , , , on September 15, 2008 by yskid

I found this, and it reminds me about what we talked about being “cool” and all.

In the end, the “cool” guy is killed by a hunter (the “cool” hunter?) with a quote at the end, “to floss and be the boss you must pay the ultimate cost.” Doesn’t it resonate with the class topic?
It seems like the hunter spoils everything cool, but there is a twist here. This is a BAPE, a Japanese fashion brand, cartoon. It uses the mockery of street fashion into its promotion. promoting its coolness >>> coolness being spoiled >>> making a mockery of that fashion cycle >>> the brand becomes cool again???

Maybe, there are different interpretation, but the BAPE is using cartoon to promote its coolness instead of using ads because putting up ads is not cool. Ads represents commercialism, and that’s not about subculture or street fashion anymore.