Archive for American Apparel

Another Stereotyping? Or…What?

Posted in Fashion Forensics, Forensics, images with tags , , on November 24, 2008 by yskid
amapparel

Do you see any problem in this ad?

This is done by a fashion brand, American Apparel.

You can see…

  • a Black female posing with a straight face
  • exaggerated makeup (overemphasis on the lips)
  • gaudy color contrasts (skin tone, lip color, clothes and cap)

Aren’t some of these characteristics of this ad making use of the stereotypes of the Black people?

Do you think this is bad? Why/Why not?

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