Archive for advertisement

White, Black and Yellow…What a colorful world?

Posted in Fashion Forensics, Forensics, images with tags , , , , , , on November 30, 2008 by yskid


Do you see any problem in these three Moschino ads?

Don’t the nonwhite versions of the ads lacking in diversity compared to the white models? (although the white models also lacks in diversity in the hair colors.)

The White:

  • Only blond but different hair styles
  • Black and hounds-tooth check clothes
  • Pink and yellow tights
  • Yellow gloves
  • A pink-color bag (dog shape)
  • One wearing red shoes
  • one wearing peace-mark tank-top
  • one has darker complexion than others
  • The logo color is pastel green

The Black:

  • The same black Afro hairdos
  • Black, black and white, and dark red clothes
  • Black tights
  • Black and dark red gloves
  • Black and dark red shoes
  • All have the same dark complexion
  • One model is naked and wears only red high heels with smile
  • The logo color is black

The Yellow:

  • The same black short-bobbed hair
  • Yellow clothes
  • White tights
  • A gold glove visible
  • A silver bag
  • All have the same light complexion
  • The logo color is black

While the white models version has contrasting color varieties in their clothes, the others have very limited color contrasts. What is this message? Why does a black model has to be naked? and with a smile??? Why Asian models have to wear yellow? (because they have “yellow” skins!?) What are the connotations of these ads? There are so much to say about the stereotypes of each race/ethnicity that the ads are employing and taking benefit from them. In addition, this campaign lacks in representations of other race/ethnicity, right? This is one aspect of the fashion advertisement right now.

Level: Hard

  • Find fashion ads featuring models as necessary as possible, and construct a mosaic or spectrum image of American fashion advertisement. Then, explain your criteria of your work. You should be posting your finished work with your commentary to this blog under “Fashion Forensics.”
  • The proportion of each race/ethnicity should represent the finding of all of your ads. Therefore, you should not be looking for what you want to see but what you can find from the large pool of the fashion ads.
  • You should be deconstructing the images and reorganizing them by paying particular attention to race/ethnicity. Therefore, you should be thinking about conventional and unconventional images of each race/ethnicity when you deal with each ad.
  • Be creative about how you construct your work. You should look at the models’ appearance and features, but you should also look at clothes, makeup, color usage, accessories, and etc., and think about what they mean and symbolize.

Even if you can’t see it…

Posted in Forensics, images with tags , , , on November 29, 2008 by yskid

This is DIESEL’s ad.


Isn’t it rare to see a handicapped person on an ad?

Does it bringing diversity to the choice of people used in ads? Or, it’s just exploiting such people’s image to sell their products? Some say that being visible is better than being invisible to your world. It might be hard to critique if you think about pros and cons…

Well, do you know other ads that use the handicapped? that might change the perspective of looking at ads.

A Blond Sells Better?

Posted in Fashion Forensics, Forensics, images with tags , , on November 25, 2008 by yskid


Don’t you often see this style of advertisement?

Look at the posture of the model.

  • a white blond woman
  • relaxed lying position
  • spatially spreaded blond hair
  • mouth opened slightly

What does it provoke you when you see the ad? (Somewhat inviting?)

Does it work the same way if she is not blond or nonwhite? Why/Why not?

Another Stereotyping? Or…What?

Posted in Fashion Forensics, Forensics, images with tags , , on November 24, 2008 by yskid

Do you see any problem in this ad?

This is done by a fashion brand, American Apparel.

You can see…

  • a Black female posing with a straight face
  • exaggerated makeup (overemphasis on the lips)
  • gaudy color contrasts (skin tone, lip color, clothes and cap)

Aren’t some of these characteristics of this ad making use of the stereotypes of the Black people?

Do you think this is bad? Why/Why not?