Why don’t you see him often?
How often do you see Asian male models on fashion advertisements?
Look at the images of ads: (Click the image if the GIF is not working.)
- The images are by UNIQLO, a japanese apparel brand, for their campaign in the US.
- The man in the ad is Tadanobu Asano, a Japanese actor.
- He is matched with a blond woman, Chloe Sevigny.
- In the US, Uniqlo only has a store in Manhattan.
Mission:
Level: Easy
- Find three American fashion ads that include Asian men.
- Analyze and explain your finding.
- Paying particular attention to the way of representation and it’s relations to the intended audience.
- Be sure to explain the model’s race/ethnicity.
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