Why don’t you see him often?

How often do you see Asian male models on fashion advertisements?

Look at the images of ads:  (Click the image if the GIF is not working.)

• The images are by UNIQLO, a japanese apparel brand, for their campaign in the US.
• The man in the ad is Tadanobu Asano, a Japanese actor.
• He is matched with a blond woman, Chloe Sevigny.
• In the US, Uniqlo only has a store in Manhattan.

Mission:

Level: Easy

• Find three American fashion ads that include Asian men.
• Analyze and explain your finding.
• Paying particular attention to the way of representation and it’s relations to the intended audience.
• Be sure to explain the model’s race/ethnicity.

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