Where’s this going?

A lot of the posts here have focused on the objectification and commodification of human sexuality.  This documentary takes a close look at common images used in pop culture media.  We can talk all day about what’s wrong with this, but what can be done?  Short of curtailing freedom of speech, how can this trend be confronted?  How can we replace these images if they are the ones proven to be most effective at selling crap to teenagers?  Isn’t that the backbone of the economy?  What is the answer?


8 Responses to “Where’s this going?”

  1. ccrilveria Says:

    i feel that there is little people can do. as long as there are people willing to watch, that type of imagery will never go away. i think it’s the job of the producers of that type of media to educate the public about the dangers or consequences of reenacting those types of imagery. take wrestling for example. wrestling has a very large, young fan base. it is a show that encourages violence. what surprises me is when some kid accidentally kills another when reenacting wrestling moves and they blame the kid. i mean it’s true that the kid was at fault and he deserves to be punished, but what about the wrestling show? maybe they should let their fans know that wrestling is fake and that it is dangerous to fool around with it. that should also include those music videos where the girls are being voluntarily harassed. there should be a warning that says, although it may seem cool to hose a girl down with beer, it also is wrong. or something like that lol.

  2. I do agree with what your saying about wrestling being dangerous and I know the details about that particular case 1.) Of all that kid was an idiot he was released from prison at the age of 15 and one would have thought having this second chance at freedom he would take this opportunity and run with it but he runs right back after robbing some delivery driver. But since that tragedy of the young girls death the WWE world wrestling entertainment broadcast never to try this stuff at home during many commercials showing clips of wrestlers getting hurt. And it is also advertised in all of the dvd’s they distribute But about that video, it is very compelling and there is really no way to stop the sexploitation in music videos because they will always use that freedom of expression freedom of speech card. It ultimately lies in the hand’s of the parents to at an early age instill the right lessons and teachings of chivalry and respect to one self and others. But music videos are just going to get worst and wronchier as time goes on. Its ashamed to see what happened in that video. But for those people who are older and have that sort of tunnel vision, and look at the opposite sex as objects and try to live their lives as the rappers and musicians they see on tv all we can do is Pray that they get some sort of common sense and they get it quickly.

  3. loveandletlove Says:

    I think Sut Jhally is the man, but my god, did he have to deadpan that whole thing? I know it’s a serious subject, but he could’ve lightened up just a LITTLE.

    In terms of the “what can we do,” I think cc’s pretty accurate in saying that as long as people are watching and consuming these images, they will never go away. The producers of music video, sexy commercials and ad campaigns, and all the corporations and marketers behind them could take the responsibility and stop producing these materials, because after all, the public can only consume what it is given. The public, aided by activist and education groups like the Media Education Founation, could try and voice concern and condemnation of this material, and encourage them to put an end to the way these images permeate our culture. However, you and I and most people would agree that both of these things are pretty unlikely. “The media” won’t stop producing voluntarily and out of conscience, and it’s hard to believe people would ever stop demanding it.

    Where does that put us? You obviously have some exposure to cultural and media studies, and this is the problem that continually loops. Even if we can recognize the damaging effects of media and dominant ideology, even if we understand the system of privilege and disadvantage, even if we know that our reality is constructed and false, what are we supposed to do? Take on the machine of industry?

    cc is pretty hopeful in believing that the purveyors of these images will do the right thing. Those who are already successful off their formula are not likely to change. I think the change will have to come from new directions, and different levels. A fundamental, systematic, down the line change is probably not in the near future, but we can start with education. I admire the work of the MEF, even though I think they need to make their work more accessible to younger audiences and not just the critically thinking elite. I also think offering courses about media ethics and cultural studies is important, and incorporating understanding about the way these industries function necessary on college campuses, especially in fields of study that deal with media, culture, and art. Activism may not make a large difference given the size of the problem and industry, but spreading an awareness of the way these systems operate can only help to get more people educated. Lastly, I think that current and future media distributors can begin to create a counterculture that focuses on changing the images that are perpetuated, fostering a new generation of self-aware imagery that maintains modern, fresh aesthetics while “camouflaging” positive change.

  4. loveandletlove Says:

    Also, never say never, guys! Belief in possibility is the foundation for change. Our generation has polarized into way too ignorant and way too cynical. It’s entirely possible to be educated and positive, realistic and hopeful.

  5. What a great video. Too many youth take what they see on TV for its face value and don’t synthesize the images they are exposed to. But who is ultimately responsible? Are the artists responsible for their “artist” expression? Are the networks, like MTV and VH1, responsible for airing the videos? Are the production companies and record companies responsible? Or how about the people themselves who are blindly imitating what they see on TV? Its not black & white. There are so many elements that come into play. What do we as an audience find entertaining? How far are production companies willing to push the envelope? This is not an issue that will go away anytime soon. We need to find a way to separate entertainment from reality and understand that we live in a world with real people with real feelings.

  6. dylonspithotfiya Says:

    It really is amazing how the media is degrading women in the music industry, as well as other forms of media. But I mean this has been a problem consistent in our history. Not too mention majority of other cultures history. Man has always been king and until recently their has been no hope in changing that. Is their anything we can do about it?

    I feel the only way this problem will ever get better, is the continuation of women proving the odds wrong. The more and more women show society that they are just as good as us. I mean we just almost had a women for president! As women keep defying the odds, our taste in media will slowly change. I mean i could be wrong, but I feel it really is getting better.

  7. I agree with dylonspithotfiya. Things are getting better and there is a lot of reason to be hopeful. I think that people underestimate the value of merely learning about how things like this work. Consciousness raising is contagious. Most importantly, as you raise your own level of consciousness and awareness about these things it will permeate every other aspect of your life. It’s fun to be aware and cognisant of your own existence. Ignorance is bliss but fully empowered consciousness is nirvana. We don’t have to solve all of the world’s problems, but the more we learn about ourselves and the world around us, the more we’ll naturally find ways to contribute positively to the system rather than just feeling like we have to fight it. Be the change you want to see. That’s all anyone can do.

  8. Women’s status in society has definitely risen. Over generations, women have gone from no voting or property owning rights to, as someone already mentioned, nearly becoming the president of this whole country. It does seem like a rather hopeless case to get these sort of music videos off the air though. A lot of the population enjoy watching half naked females sway their hips around as bottles of champagne get poured all over their bodies. And since there’s that demand, it’s going to remain. However, female and other artists have gained great influence in the media and use their music videos to somewhat counteract all the air time for these provocative ones. That riot was horrible though. It only takes a couple of men to get riled up on some crazy idea and then force their actions upon unsuspecting women. It could go the other way too, but sexual harassment, that’s just terrible.

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