Get M.A.D.D.

Have you seen M.A.D.D. ads before?
It's time to face the brutal truth about underage drinking....



I’m sure all of us who have rode the bus, driven on a highway, or even walked along a street have seen advertisements made by Mother’s Against Drunk Drivers/Driving. M.A.D.D. has become the leading non-profit organization that fights against drunk driving, underage drinking, and victim’s rights. Throughout the years, M.A.D.D. has helped numerous victims of drunk driving and their families cope with emotional, legal, medical and financial ramifications, they also helped in crafting better laws to eliminate drunk drivers. However, M.A.D.D. is most known for developing many awareness campaigns so that drunk driving could be prevented. Through their campaigning, M.A.D.D. has become involved in many communities through schools and colleges. Their ad’s has become very apparent to many of us, not only through their “red” ribbon, but through their ads, whether it was a commercial, an ad on the bus, a sign on the rode, or a smashed car on the side of the rode. No matter how they tried to inform us, it was effective.

*Easy Mission*
Submit a picture/image that you think could be used as a M.A.D.D. advertisement. Things to think about…Do you want to use fear as an appeal? Do you want to affect someones emotions, make them feel sympathetic to the image? How is the image going to affect the person.

2 Responses to “Get M.A.D.D.”

  1. The smashed up cars on the side of the road have always really affected me. It is pretty powerful to see something like that. I have also found them as a distraction when I am driving. People sometimes put those smashed cars at the end of the Pali where the Pali and Kamehameha meet. It is such a powerful visual that I will start to focus on that instead of driving. Do you think that they could sometimes be too distracting for drivers?

  2. fngrnailtree Says:

    i think the images that get me the most, are the ones where the victim isn’t killed. there are worse things than death, and a lot of the damage that drunk driving causes has some irreversible effects. most of the physical deformity that drunk drivers cause has a large financial and emotional price tag. if i were to make an ad, i’d probably play on peoples sympathy, not really fear. i think the most i’d want my ad to do, would be to make the viewer think.

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