Feeding the heterosexual male fantasy

This is a commercial of Ecko.

“Jeans made with love,” “Hot Girls Make Great Jeans.” Yeah, right… Who would believe them?

By feeding the heterosexual male fantasy, they try to sell their products. AND, it works! There are men/boys who are stupid enough to buy them. Or maybe, it’s not about stupidity of men/boys, but Ecko knows that the commercial will fulfill its goal (sell their brand and stuff) and that the actuality doesn’t matter for those who would buy their commodities. They done their homework with their core target “cool” guys/kids and know that they don’t have to hint around about sex like D&G or DIESEL for their target consumers. They can use it straightforwardly. [Product]+[Eroticism]=$$$$


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