Abercrombie Ads conservative chaos

Talking about sex and advertising and about how our culture repressing the basic sexual urges and drives and deems them inappropriate to view, display, create, etc., I think this is pretty funny and it’s way too easy to find “forensics” proving this. Abercrombie and Fitch was sued and forced to bring down their posters because apparently their ads were too lude and sexual. It’s became a wide debate in the media of course, especially since at the time Abercrombie was at the peak of teenage popularity and those models and images represent the “cool” ideal image. But what are the people actually afraid of by having these ads, what possibly could happen? Based on the level of speech and competency displayed in the interviews, they don’t really seem to know too much about their own opinions either..

http://hamptonroads.com/node/452689

http://www.snopes.com/inboxer/outrage/abercrombie.asp

It seems though that Abercrombie and their main photographer Bruce Weber have figured out an advertising scheme and style that works,grabs attention and media coverage, and sells clothing because they clearly remain swamped in every mall across the US and further with shoppers and fans, many of whom are probably teens or kids. What do you think? Too racy and offensive or natural and harmless?